Ecommerce Development: Your Online Store as a Sales Channel You Can Count On
Shopware, Magento and custom development. Connected to your systems, run and developed further by us.
We build B2B catalogs, B2C stores and direct-to-consumer stores. We connect them to your ERP and PIM and support them after launch. For LANXESS, we have run a catalog system with more than 5 million items since 2014.
- Everything connected: ERP, PIM, payment and CRM exchange data automatically. Nobody copies orders by hand anymore
- Operations included: We monitor your store and prepare it for traffic peaks, seasonal business and major updates
- Start with an audit: After two weeks you know where your store stands and what makes sense next. Fixed price: €3,000 to €6,000
An online store that works today and keeps up tomorrow
We have built online stores since 2010. The launch is the smaller part. What decides success is daily operation. We connect ERP, PIM and payment from the start. We work with Shopware, Magento or custom development, for B2B distributors, B2C and direct-to-consumer sales.
What we stand for
A good online store is more than technology. It is a sales channel that has to fit your brand, your processes and your customers. That is why we build stores that are easy to use and grow with your product range. For Acon Digital, that was a download store with licensing.
Why we don't work with templates
We work with Shopware and Magento, but never with rigid site builders. We build ecommerce systems that fit into your ERP, PIM and payment infrastructure and match your goals. The interfaces are documented, and operations follow fixed standards.
What we make sure of in every ecommerce platform
"A good store doesn't need to shine on launch day. It needs to run reliably in year three."
Since 2010, we have built stores in which all systems work together. We handle concept, integration and ongoing operations.
What we do:
- Strategic consulting and technology selection
- UI/UX design and concept
- Custom online store development
- ERP, PIM and payment systems
- Performance and SEO optimization
- Hosting, operations and monitoring
- Migration of existing systems
- Agile project management
Our ecommerce platforms grow with you. They fit three types of store:
| Store type | Description | Key features |
|---|---|---|
| B2B store systems | Platforms for business customers with customer accounts and individual prices | Complex product structures and ERP integration |
| B2C online stores | Stores for consumers | High demands on design and marketing |
| D2C stores | Manufacturers sell directly to consumers | Direct contact with the audience and a strong brand experience |
What your new online store will do:
An ecommerce store is not an island. It is part of your IT. That is why every build we do uses an architecture that can change later and works with your other systems.
Integration with your systems
We connect your store to ERP, PIM and CRM. Stock levels, prices and orders then match across all systems.
- ERP integration
- PIM sync
- CRM interfaces
Scalability
The store grows with you: more visitors, more products, more orders. At LANXESS, our catalog system handles more than 5 million items.
- High traffic
- Large product catalogs
- Handling traffic peaks
Maintenance and support
Our DevOps team monitors the store, deploys updates and responds when something fails.
- Proactive monitoring and alerts
- Regular updates
- Technical support
Security
We protect your data and your customers' data with current security practices and host in Germany.
- SSL encryption
- GDPR compliance
- Backup strategy
Performance
Short load times keep customers in the store. We measure them and improve them with a CDN and caching.
- Fast load times
- CDN integration
- Caching strategies
Customization
We build our own features wherever a template would hold you back.
- Custom features
- API development
- Custom workflows
Why professional online store development pays off
As an ecommerce agency, we build online stores where technology, design and strategy fit together. Professional development pays off in three places: with your users, in your conversion rate and in search visibility. That holds for Shopware and Magento as much as for custom development.
Engineering overview: how we run ecommerce projectsWhat a professional ecommerce agency achieves for you:
Performance and UX
Short load times, clear paths.
We build online stores with short load times, clear navigation and well-planned design. Visitors stay longer and bounce less often.
Mobile optimization
Responsive design for phone, tablet and desktop.
Mobile commerce has long been the norm. Your store has to look and work as well on a phone as on a desktop. We test load times and usability on the devices your customers use.
Higher conversion
Turning visitors into buyers.
We analyze user behavior and fix the points where customers drop off: product pages, cart and checkout. The goal is to turn clicks into orders.
Built-in SEO
Get found without paying for ads.
We plan structured data, clean URLs and short load times from the start. Your store is built search-engine friendly. That is the foundation for good rankings on Google and other search engines.
Custom ecommerce built around your company
Not every company fits a standard store system. As an ecommerce agency, we have no stake in any particular platform. We build online stores around your business processes and growth plans.
Shopware, Magento, Shopify or a custom build: we help you find the right technology, and then we implement it.
Which platform fits your online store?
Here are our focus areas as an agency, and who each system suits:
Shopware agency
Shopware suits companies with a growing product range, many special requirements and B2B business. As a Shopware agency, we build stores connected to your existing systems. For Thüros, we built a Shopware store.
Shopify for ecommerce
Shopify is a good way to get into ecommerce quickly. D2C brands in particular value how easy it is to use and to sell in multiple countries. We set up your Shopify store and extend it to your requirements.
Magento development
For complex projects with many interfaces and high transaction volumes, Magento (Adobe Commerce) is the right choice. As a Magento agency, we build new features, migrate stores and develop existing systems further.
Custom ecommerce
When standard systems reach their limits, we build custom online stores from scratch, integrated with your existing IT. That pays off for unusual business models, products or requirements. For Acon Digital, we built a download store with licensing this way.
For us as an ecommerce agency, technology is a tool, not an end in itself. Which platform moves your business forward is something we work out together in the intro call. It takes 30 minutes and is free.
How an online store project runs
Every project is different, but a fixed process still helps. Whether you want a store on Shopware, on Magento or as custom development, we follow a clear roadmap, from the first idea to support after launch.
Our ecommerce services
We take on the whole project or part of it, depending on your goals and your team. Beyond classic development, we use AI where it saves work in the store.
Consulting and needs analysis
Project planning and business tools
Concept and visual design
Technical implementation
Professional hosting
- Intro call and consulting
- Concept
- Build
- Ongoing support
Intro call and consulting
Every project starts with an intro call. It takes 30 minutes and is free. We clarify your goals, your audience and the technical constraints. From then on, our developers guide you through every phase of the project.
- Dedicated contacts
- Choosing the right store technology
- Project planning and milestones
- Support with the changeover in your company
- System optimization and technical upgrades
Concept
Our UX and web designers develop the store concept with you. It is clearly structured, designed around the user and aligned with your business goals.
- Wireframes and UX flows
- Visual store design (look and feel)
- User-centered architecture (navigation, cart and more)
Build
In the development phase, your new online store takes shape, on Shopware, on Magento or as custom development. We focus on clean code, short load times and an architecture that allows later changes.
- Web applications and cross-platform stores
- Enterprise-grade ecommerce development
- Interface design and implementation
- Elasticsearch integration for product search
- SEO for online stores
- GDPR-compliant server-side tracking
Ongoing support
We stay after go-live. Our DevOps team runs the store, deploys updates and keeps improving it. We host in Germany (Hetzner) or in your own infrastructure.
- Technical support and system monitoring
- Managed hosting and infrastructure upkeep
- Performance analysis and continuous improvement
- New features and store experiences
- Long-term partnership and strategic advice
As an ecommerce agency focused on online store development, we work with companies from many industries, from choosing the technology to expanding the store. Our clients include Brainworx, Native Instruments and Acon Digital.
Case studies and clients
Three ecommerce projects in detail
Media Markt and Saturn
Media Markt and Saturn: digital transformation in retail. Eight years of omnichannel work, with a large eBook catalog and digital downloads.
Read the case study
Acon Digital
Acon Digital now sells its audio software fully automated: a download shop with licensing integration, data migration and multiple languages, built by Onveda.
Read the case study
THÜROS Online Shop: B2B and B2C E-Commerce for a Premium Brand
A Shopware 6 migration for premium grills, with an international multistore, clear product search and AI-assisted spare parts recommendations.
Read the case study
Improving existing ecommerce systems
Your online store runs, but it falls short of what it could do. As an ecommerce agency, we review and improve existing systems in four areas: usability, technology, SEO and performance. That applies to Shopware and Magento as well as custom builds.
A better experience for your customers
An online store has to follow its users. We analyze click paths, behavior and conversion data and improve navigation wherever customers get stuck.
Steps toward better UX and conversion:
Usability improvements
Simple, accessible operation for every user
Redesigns and UI refresh
A current look that builds trust
UI/UX design at OnvedaNew features
Filters, wish lists, configurators and other features
Technical improvements for your online store
Technology carries the store. We bring load times, search engine friendliness and availability up to date.
Our technical improvements:
Better SEO performance
- Technical SEO
- Structured data
- Clean URL structures
Better performance
- Google Lighthouse score optimization
- Faster load times through lazy loading
- Image compression and code splitting
Hosting and infrastructure
- Stable hosting infrastructure
- High availability
- On-premises or cloud hosting
Replatforming
Store migration when switching systems makes sense
About store migrationWhen we optimize a store, we don't rebuild everything. We improve where it pays off: for your customers, in conversion and in rankings.
Frequently asked questions
Two ways to start: an audit or an intro call
The Software Audit takes two weeks and costs €3,000 to €6,000 at a fixed price. You get an assessment of where you stand, prioritized actions and a 90-day plan. In a free 30-minute intro call, we find out whether Onveda is the right fit for you. We work in English and German.
Jens Bohl Founder and Managing Director