Media Markt and Saturn
Media Markt and Saturn: digital transformation in retail. Eight years of omnichannel work, with a large eBook catalog and digital downloads.
Digital transformation in retail
Initial situation & goals
Media Markt and Saturn are among Europe's leading consumer electronics retailers.
Digital products and online sales changed what customers expect from a retailer, in the store and on the web.
The problem
Challenges
Omnichannel integration
High expectations for one consistent experience across stores, web and mobile.
System integration
Digital products (software, games, eBooks) had to fit into existing systems.
Competition
Growing competition in online retail.
Goals
Approach
Scalable platform
An e-commerce platform that sells around the clock.
Personalization
A better customer experience with personalized and mobile offers.
Agility
Adapt quickly to new business models and market demands.
Approach and methods
Approach
Project management
Agile project management
Scrum and Kanban to roll out new features step by step.
Cross-functional teams
Close coordination between development, marketing and retail teams.
Technologies & tools
E-commerce systems
Custom-built e-commerce systems, frontend and backend.
Security and payment
Single sign-on, age verification and specialized payment options.
Retail integration
In-store integration: digital signage, click and collect, mobile app.
Team & roles
Cross-disciplinary teams
IT, retail management and UX design working together.
External partners
Partners for specific technologies, such as payment and digital products.
What we built for Media Markt and Saturn
Implementation
- 2010
First software download shop
Later extended with computer games.
- 2012
eBooks added
A large eBook catalog became part of the offer.
- 2013
Custom e-commerce system
A custom-built e-commerce system for both brands.
- 2015
Launch of Juke
The "Juke" brand brought the digital download areas together.
Omnichannel strategy
Brick-and-mortar stores
- In-store advice
- Click and collect
- In-store digital
Online shop
- Shopping around the clock
- Digital products (software, games, eBooks)
Mobile app
- Location-based offers
- Push notifications
- Shopping on the go
Challenges
Integrating digital products
- Building a complex download shop.
Technical complexity
- Single sign-on, age verification, payment integrations.
Ready for change
- A scalable platform for new business models.
SWOT analysis
Strengths
- Strong market position
- Technical expertise
- Omnichannel strategy
Weaknesses
- Complex system landscape
- High coordination effort
Opportunities
- Growth in the digital market
- New digital business models
Threats
- Disruptive e-commerce competitors
- Rapid technological change
Results and benefits
Results
Business results
New markets and new sources of revenue.
A system architecture that can adapt to new trends right away.
Customer experience
Better usability through aligned platforms and single sign-on.
Omnichannel: one shopping experience across stores, web and mobile.
Lessons learned and outlook
Lessons learned
A long-standing partnership
Years of close work between Media Markt/Saturn and Onveda built trust and paid off over time.
Built for the job
Complex product ranges and different user needs call for systems built specifically for them.
Continuous development
Keeping the technology current protects a competitive edge.
Looking ahead
More digital services, more personalization and a stronger omnichannel strategy.
Bottom line
This case study shows what digital transformation in retail can look like. By setting the course early, adopting new technology and following a consistent omnichannel strategy, Media Markt and Saturn strengthened their market position and opened up new revenue.
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