Gilgens Bakery: An Online Shop for Baked Goods
A traditional bakery goes online: e-commerce with click and collect for a regional bakery with several locations.
A traditional bakery takes orders online
Initial situation & goals
A traditional craft bakery with its own chain of locations moves online. An online shop with click and collect replaces phone orders and trips to the store.
Goals
Approach
Connected systems
Connect the BBN bakery software and other business processes.
Ease of use
Provide a click and collect process that is easy to understand.
Marketing efficiency
Newsletters and SEO increase reach.
Scalability
A platform that can support further growth.
From concept to launch
Approach
An iterative approach and close coordination with everyone involved kept the build on target.
Project management
Agile approach
Close coordination between store managers, marketing and IT.
Phased delivery
Setup, integration, launch and ongoing improvement.
Technologies & tools
Shopware 6
E-commerce platform for a flexible shop.
BBN software
Connection for managing products and orders.
Newsletter2Go
Campaigns aimed at specific customer groups.
Payment
PayPal and SEPA direct debit.
Team & roles
Development team
Backend, frontend and DevOps specialists.
UX/UI designers
Designed a shop theme that is easy to use.
Marketing team
SEO, campaigns and newsletter optimization.
Technical highlights and challenges
Implementation
From configuration to fine-tuning, these are the main building blocks.
- 1
Setup and configuration
Installed and configured Shopware 6 and built a custom theme, including the product catalog and editorial CMS pages.
- 2
Integration
Connected the BBN bakery software to sync products, stock and orders. Added PayPal and SEPA and integrated Newsletter2Go.
- 3
Launch and optimization
SEO work, performance tests and staff training prepared the go-live. With monitoring and ongoing improvements, the shop has been running successfully since 2023.
Technical features
BBN integration
- Products, stock and orders sync automatically.
Checkout
- A streamlined one-page checkout with several payment options.
Newsletter system
- Newsletter2Go built in for personalized campaigns.
Responsive design
- Works well on any device.
How click and collect works
Order online
- Choose products in the shop.
Pick a location
- Select the bakery location for pickup.
Choose a time
- Set the pickup time.
Pick up
- Collect the order at the store.
What we learned and what comes next
Lessons learned
Connecting a traditional bakery with online ordering worked well.
Integration matters
Connecting the BBN software directly keeps the work efficient.
Ease of use pays off
A simpler checkout raises the conversion rate.
Built to grow
The system can take on new features and more locations.
Next steps
Expand the delivery service.
Develop digital loyalty programs.
Add new in-store services.
Bottom line
The Gilgens online shop shows how a traditional business can start selling online. With careful engineering and a design built around customers, the bakery now has more efficient processes, satisfied customers and a stronger competitive position.
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